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This module is designed to enable students to understand the business environment within the Irish equine industry. It examines the range of equine firms operating within Ireland and abroad. It also offers insights into the interplay between the various equine business, industry stakeholders, and the environment in which they operate in Ireland and internationally. This module will give students a comprehensive knowledge of the size and economic importance of both the thoroughbred and sport horse sectors of the Irish equine industry relative to our main international competitors, including activities involved, population/production figures, participant numbers, regional centres of excellence, numbers employed, and performance parameters. It examines the organisational structure and responsibilities and critically evaluates the objectives of the governing and relevant industry bodies. It appraises the input and response by the governing bodies and industry stakeholders to Government policies. It identifies and assesses the financial support structures in place within the industry and the role of public funding. The module explores the symbiotic relationship between many of the main industry stakeholders in both the sport horse and thoroughbred sectors and also between the two sectors of the equine industry itself.
Students will learn about and have the opportunity to discuss Government policy and topical issues of concern within the industry with staff and a number of expert industry practitioners who will join the class for a speaker series that runs throughout the module. Specifically, the module will assess the status of the Irish equine industry within the international equine industry and the potential for building on our strength’s and past successes to further develop the Irish equine industry on the world stage.
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INTRODUCTION TO THE EQUINE INDUSTRY - PART 1
