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Describe in outline the international business environment.
Examine differences in business culture between the domestic and overseas market.
Formulate strategy for overseas business situations and markets using case studies.
Explain direct exporting, overseas subsidiaries, agency, licensing and joint ventures and contrast the strategy of overseas business between small and large companies.
Explore the challenge of developing business processes to develop and support the organisational context for innovation.
Demonstrate leadership for, and a strategic approach to innovation and describe sources of innovation from an organisational and network perspective and planning and decision making in uncertain contexts.
Exploit innovation through the development of new ventures, products and services.
Assess societal value from innovation, capturing business value, and supporting continuous learning and development.
Delivery methods |
Hours |
Lectures |
32 |
Labs / Practicals |
0 |
Tutorials |
0 |
Planned learning activities |
60 |
Independent student activities |
90 |
Total |
182 |
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