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Assess an organization from a strategic perspective.
Analyse an organisation’s environment in which it operates.
Examine the major forces that impact the business environment.
Critically examine their strategic decision making in case study scenarios.
Examine advanced management concepts in market segmentation, multiple market channels, competitive intelligence, integrated marketing, and e-business.
Critically examine the language used by domestic and foreign companies seeking to market products globally.
Delivery methods |
Hours |
Lectures |
32 |
Labs / Practicals |
0 |
Tutorials |
0 |
Planned learning activities |
60 |
Independent student activities |
90 |
Total |
182 |
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