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Module ADVERTISING: INDUSTRY AND AUDIENCES

Module code: MD226
Credits: 5
Semester: 2
Quota: 40
Department: MEDIA STUDIES
International: Yes
Overview Overview
 

This module explores the relationships between advertising, audiences and media producers in order to critically examine the political economies of media production and consumption. Changing landscapes of audience behaviour, media technologies, regulatory frameworks and economic structures will be explored with respect to a variety of media.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Autumn Supplementals/Resits
 
Open Timetable
 
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