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Module INTRODUCTION TO MARKETING & SALES

Module code: MN103
Credits: 5
Semester: 2
Department: BUSINESS
International: Yes
Overview Overview
 

Introduction to the origins and concepts of Marketing; Consumer Buyer Behaviour; Marketing Research; Market Development (Segmentation-Targeting-Positioning); Overview of the Marketing Mix (Managing products; Pricing Decisions; Marketing Communications & Marketing Channels); Sales (Personal Selling process & Sales Management)

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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