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Module MARKETING MANAGEMENT

Module code: MN203
Credits: 5
Semester: 2
Department: BUSINESS
International: Yes
Overview Overview
 

Marketing Management in the modern organisation; Marketing Analysis; Marketing Planning; Marketing Research in practice; Positioning; Branding; New Product Development; Services Marketing Management.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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