Courses / Module

On successful completion of the module, students should be able to:

• Explain and critique the importance of marketing management in the modern organisation.
• Analyse and discuss the role of marketing analysis in different areas of business.
• Critically evaluate the role that marketing research can play as a decision aiding tool, as well as its limitations.
• Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem solving, project management, presenting professional written and oral case study reports) in case study work.
• Explain the role of positioning strategy, branding and new product development in different business environments
• Explain and critique the importance of services marketing management in a global competitive business environment.

• 24 lecture hours; 56 private study hours

Delivery methods	Hours
Lectures	24
Labs / Practicals	0
Tutorials	0
Planned learning activities	0
Independent student activities	56
Total	80

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded
• Continuous Assessment detail(s): Up to 40% of the marks will be awarded for continuous assessment

Assessment type	Options	Weighting	Duration
Continuous Assessment		40%
University scheduled written examination		60%	90 minutes
Other		0%
Total		100%	90 minutes

• Pass standard: 40%
• Could the result of this module be capped? No
• 40%.
  
• Penalties: Standard Business & Law penalties for late submissions apply.

• Any continuous assessment mark will be carried forward.. Allowed to repeat in Autumn only if granted written Departmental Permission

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.