BRAND MANAGEMENT
- Module code: MN228
- Credits: 5
- Semester: 1
- Department: BUSINESS
- International:
Overview | |
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This module takes a multidisciplinary approach in order to present a deep understanding of what a brand is, what it can do, and how it can create and deliver value for both organisations and for consumers. Among the themes discussed throughout the module are branding, brand strategy, brand management decisions, brand equity, brand culture, brand portfolios, and the role / perception of brands in society today. Each of these elements is discussed in relation to real world examples. |
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Autumn Supplementals/Resits | |
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