DIGITAL MARKETING
- Module code: MN229
- Credits: 5
- Semester: 2
- Department: BUSINESS
- International:
Overview | |
---|---|
This course focuses on the growing field of digital marketing and seeks to provide students with perspectives for managing online presence within an organisation. This module introduces students to the terminology of digital marketing and equips them with the knowledge to design and evaluate a digital marketing campaign. Central to this module is an understanding of how digital marketing complements traditional marketing strategy and communications. The Digital Marketing course centres around the themes of: |
Learning Outcomes | |
---|---|
Teaching & Learning methods | |
---|---|
Assessment | |
---|---|
Autumn Supplementals/Resits | |
---|---|
Timetable | |
---|---|