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On successful completion of the module, students should be able to:
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Differentiate between the specific concepts and features of strategic, as opposed to tactical marketing.
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Encourage synergy and eclectic vision in strategic evaluation of marketing decisions.
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Explain the role of new perspectives in developing a marketing strategy in different business environments
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Explain and critique the importance of marketing control strategies in a global competitive business environment.
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Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem solving, project management, presenting professional written and oral case study reports) in case study work.
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