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Module STRATEGIC MARKETING

Module code: MN303
Credits: 5
Semester: 1
Department: BUSINESS
International: Yes
Overview Overview
 

Core concepts of Strategic Marketing; Green Marketing Strategy; Strategic Brand Management; Business-to-Business Marketing Strategy; New Perspectives in developing Marketing Strategy in 21st century; Organising for Marketing; Marketing Control Strategies.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Autumn Supplementals/Resits
 
Open Timetable
 
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