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This module considers the analysis, formulation, and implementation of strategy. Students are introduced to the concept of strategy from a variety of perspectives. Students gain an appreciation of strategic analysis of the competive environment and competitive strategy; considering strategy from a resourse based perspective; and understanding the role of vision, mission and organisation purpose. Both corporate level-strategy and business level strategy are explored and students are exposed to the methods of strategic development and processes through which firms’ grow. Business model innovation and the role that strategy plays in innovation is also explored.
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MANAGING INFORMATION TECHNOLOGY FOR BUSINESS
Semester 1
