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This module considers the analysis, formulation, and implementation of strategy. Students are introduced to the concept of strategy from a variety of perspectives. Specfic attention is paid to strategic analysis of the competive environment; considering strategy from a resourse based perspective; and understanding the role of vision, mission and organisation purpose. Both corporate level-strategy and business level strategy are discussed and students are exposed to the methods of strategic development including international strategy. Business model innovation and the role that strategy plays in innovation is considered throughout the module.
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