Courses / Module

• Demonstrate the fundamental concepts of decision making and problem solving;
• Provide a critical appreciation of marketing and management science from both academic and practitioner perspectives;
• Apply appropriate software tools to solve business problems, identify opportunities and recognise changing business environments;
• Demonstrate knowledge of reporting tools and dashboard applications in providing views into key business performance metrics;
• Appraise different reporting and collaboration tools to communicate critical business information; and
• Exercise individual and team problem-solving, critical thinking and analysis skills to find efficient and effective solutions to business challenges.

• The delivery of this module will involve a combination of lectures, case studies, video, class discussion, problem solving exercises, and self-directed learning. Learning resources include academic textbooks, refereed academic journals, practitioner publications, nominated websites, and video presentations. It is planned that lectures will be delivered in a practical setting.

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded
• Continuous Assessment detail(s): Students will use software to solve business problems. Students will design, collect and analyse data to solve a market research type problem.

• Pass standard: 40%
• Could the result of this module be capped? No
• University School of Business Overall Mark Calculation and Continuous Assessment Policy applies to this module.
• Penalties: Standard School of Business penalties apply for late submission of assignments.

• Are supplemental/resit registrations permitted? Yes
• Continuous assessment marks from first sitting of this module will be carried forward into the Autumn repeat assessment cycle.
• University scheduled written examination (Autumn): 120 minutes
• Is Supplemental Continuous Assessment registration permitted? No
• Is Supplemental Continuous Assessment capped? No

Evans, J. (2016) Business Analytics, 2nd Global Edition, Pearson Education

Bendle, N.T., Farris, P., Pfeifer, P.E.,  and Reibstein, D.J. (2016) Marketing Metrics, Third edition. Upper Saddle River, N.J. : FT Press 

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.