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INNOVATING RADICAL PRODUCTS AND BRANDS

Module code: PD212
Credits: 5
Semester: 1
Quota: 100
Department: DESIGN INNOVATION
International:
Coordinator: Martin Ryan (DESIGN INNOVATION)

	Overview
	In this module students will learn about the tools, process and mindset appropriate for radical innovation. Innovation will be defined and described in its different forms, with special attention to design driven innovation. Students will learn a set of generic design skills suitable for application in wider innovation initiatives beyond product to include service and business model innovation. Topics covered in this module include; an introduction to innovation, radical innovation process and factors, techniques in user centered research, research data analysis and synthesis, ideation, and idea evaluatuion and selection.

Overview

In this module students will learn about the tools, process and mindset appropriate for radical innovation. Innovation will be defined and described in its different forms, with special attention to design driven innovation. Students will learn a set of generic design skills suitable for application in wider innovation initiatives beyond product to include service and business model innovation. Topics covered in this module include; an introduction to innovation, radical innovation process and factors, techniques in user centered research, research data analysis and synthesis, ideation, and idea evaluatuion and selection.

	Learning Outcomes
	On successful completion of the module, students should be able to: Understand the design perspective behind new product innovation. Understand different forms of value add within product innovation Apply investigation methods for gaining unique insights of an end user Understand and design language and its benefits Apply ideation methods Consider the steps for the development and realisation of an innovative product

Learning Outcomes

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Are supplemental/resit registrations permitted? Yes Is Supplemental Continuous Assessment registration permitted? No Is Supplemental Continuous Assessment capped? No

	Timetable
	This timetable is not currently available, please contact the Design Innovation Department.

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Courses / Module

INNOVATING RADICAL PRODUCTS AND BRANDS