On successful completion of the module, students should be able to:
-
Recognise the broader role of accountants in the business environment and their interaction with other corporate functions
-
Develop an understanding of the purpose of the firm, its mission and objectives
-
Describe the process of strategy formulation
-
Demonstrate an ability to use strategic tools and techniques to analyse the external and internal corporate context
-
Explain the nature of strategic choice for a variety of business structures
-
Explain the issues involved in strategy implementation