Courses / Module

Toggle Print

INTERNATIONAL MARKETING

Module code: MN313
Credits: 5
Semester: 1
Department: BUSINESS
International:
Coordinator: Dr Christina O'Connor (BUSINESS)

	Overview
	Nature of International Marketing Strategy; International Environment; Market Analysis and Selection; Market Entry & Ownership Strategies; International Market Segmentation; International Product Management; International Pricing; Global Communications Strategy.

	Learning Outcomes
	On successful completion of the module, students should be able to: Develop a clear understanding of the nature and complexity of international marketing strategy

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Allowed to repeat in Autumn only if granted written Departmental Permission University scheduled written examination (Autumn): 120 minutes

Timetable

Back to top

V5.3.3 - Powered by MDAL Framework © 2022