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SOCIETAL CHALLENGES & SERVICE INNOVATION 2

Module code: PD263
Credits: 5
Semester: 2
Department: DESIGN INNOVATION
International:
Coordinator: Dr Mary Galvin (DESIGN INNOVATION)

	Overview
	The world economy is increasingly characterised as a service economy. This is due to the increasing importance & share of the service sector in the economies of most developed & developing countries. Service design is a methodology which provides an in-depth & holistic understanding of customers to co-create meaningful experiences. By understanding the user�s key needs, designers can produce new & compelling services that are engaging, satisfying & desirable. Course Content: � Introduction to Service Design � Service Design principles � The importance of the user & stakeholder within services � Service Design processes, methodologies & models � Research, development, implementation & validation of a new service � Evaluation of existing services, gap identification & solution development � Service challenges, risks & critical success factors

Overview

The world economy is increasingly characterised as a service economy. This is due to the increasing importance & share of the service sector in the economies of most developed & developing countries. Service design is a methodology which provides an in-depth & holistic understanding of customers to co-create meaningful experiences. By understanding the user�s key needs, designers can produce new & compelling services that are engaging, satisfying & desirable.

Course Content:
� Introduction to Service Design
� Service Design principles
� The importance of the user & stakeholder within services
� Service Design processes, methodologies & models
� Research, development, implementation & validation of a new service
� Evaluation of existing services, gap identification & solution development
� Service challenges, risks & critical success factors

	Learning Outcomes
	On successful completion of the module, students should be able to: Understand the why service innovation has become increasingly important role of services in the public & private sector Explain the critical role of the user & stakeholder in the design, development & implementation of services Have a working knowledge of the principles, theoretical processes, methodologies & models of service design Be skilled in the approach to designing a new service & adapting an existing service

Learning Outcomes

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Are supplemental/resit registrations permitted? Yes Is Supplemental Continuous Assessment registration permitted? Written permission from Department Is Supplemental Continuous Assessment capped? No

	Timetable
	This timetable is not currently available, please contact the Design Innovation Department.

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Courses / Module

SOCIETAL CHALLENGES & SERVICE INNOVATION 2