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NEW VENTURE OPPORTUNITY - EVALUATION AND SCREENING

Module code: PD346
Credits: 5
Semester: 1
Department: DESIGN INNOVATION
International:
Coordinator: Dr Frank Devitt (DESIGN INNOVATION)

	Overview
	All innovation starts with an idea which is a necessary but insufficient ingredient for successful businesses. This module requires that, within teams, the students engage in in-depth research in a specific business idea. They prepare a strategic analysis, using business frameworks (PESTEL) ; they evaluate the customer demand and the competitive landscape and ultimately develop a feasibility analysis which would form the basis of a go/no go decision for investment in the proposed project.

Overview

All innovation starts with an idea which is a necessary but insufficient ingredient for successful businesses. This module requires that, within teams, the students engage in in-depth research in a specific business idea. They prepare a strategic analysis, using business frameworks (PESTEL) ; they evaluate the customer demand and the competitive landscape and ultimately develop a feasibility analysis which would form the basis of a go/no go decision for investment in the proposed project.

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Are supplemental/resit registrations permitted? Yes Allowed to repeat in Autumn only if granted written Departmental Permission Is Supplemental Continuous Assessment registration permitted? No Is Supplemental Continuous Assessment capped? No

	Timetable
	This timetable is not currently available, please contact the Design Innovation Department.

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Courses / Module

NEW VENTURE OPPORTUNITY - EVALUATION AND SCREENING